Uber on Wednesday launched a groundbreaking driver-less car service,
jumping ahead of Detroit auto giants and Silicon Valley rivals with
technology that could revolutionize transportation.
In an
ambitious experiment, a fleet of cars laden with lasers, cameras and
other sensors, but with no one’s hands on the wheel were to be deployed
by the web-based ride service on the challenging roads of Pittsburgh,
Pennsylvania, steering themselves to pick up regular Uber passengers who
are used to being fetched by cars driven by humans.
Four of the
Ford Fusion hybrids with their ungainly rooftop load of technology will
be deployed to a select customers on Wednesday, with the company showing
at least a dozen more ready to put on the streets.
And Uber is
well-advanced in developing a self-drive car with Sweden’s Volvo,
expected to become the mainstay of the program in the near future.
The
cars and their backing technology have been trained on the city’s
complicated grid for less than two years, but demonstration rides ahead
of the launch showed them very able to handle most situations as able as
many drivers.
Still, just to be sure, the Pittsburgh Uber
regulars who summon a driver-less car will also get two company
technicians with them to make sure everything goes right.
One will
sit behind the wheel, with hands at the ready to take over in sticky
spots, while the other monitors the car’s behaviour.
Uber will not
give a timeline, but it aims to reduce that to one technician, still
behind the wheel, to intervene and to satisfy existing state policies
that require a driver in a car.
The goal, Uber officials say, is to get to zero interventions, and no technician along for the ride.
The
move has put Uber ahead of the rest of the auto industry in getting
such cars out for the general public. The major automakers all have
driver-less car development programs, as do tech giants Google and
Apple. And many automakers already have cars on the road with advanced
driver assist technology, most notably Tesla.
Indeed, Uber itself
was beaten to the punch at launching the first driver-less call service
by the Singapore startup nuTonomy, which put six cars on the road at the
end of August.
But the Singapore experiment is so far limited to a
smallish area on the very flat, well-planned Southeast Asia island.
Uber’s landscape is the whole of Pittsburgh, a major US city with very
steep hills, old narrow streets and multiple bridges and highways built
through the middle.
What allowed Uber to get to the front of the
pack was not auto engineering but rather its ability to accumulate and
crunch massive amounts of data on road and driving conditions collected
from the billions of miles driven by Uber drivers.
“We have one of
the strongest self-driving engineering groups in the world, as well as
the experience that comes from running a ride-sharing and delivery
network in hundreds of cities,” said Uber founder and chief executive
Travis Kalanick in a blog post on Wednesday.
The introduction of
driverless cars challenges the image of what Uber has become: an
app-based service of the “gig economy” that gave millions of car owners
around the world the chance to make money ferrying passengers without
taxicab licenses or other permissions.
But Uber’s vision suggests a world of taxis on call by app with no drivers at all.
“Self-driving is core to Uber’s mission,” Anthony Levandowski, Uber’s vice president of engineering.
That
would be far away, Uber officials stress. They still expect over the
long time, a mix of cars with and without drivers on the road.
Levandowski
came to Uber when it took over his own startup Otto, which was
developing self-driving technology for commercial trucks. The company
now has six driver-less trucks being tested on California roads.
Kalanick says the main aim is to create safer roads.
“Self-driving
Ubers have enormous potential to further our mission and improve
society: reducing the number of traffic accidents, which today kill 1.3
million people a year; freeing up the 20 percent of space in cities
currently used to park the world’s billion plus cars; and cutting
congestion, which wastes trillions of hours every year,” he said.
So
far, company officials say, they have not experienced any accidents.
But they have trained the cars’ minders on how to respond if it happens,
which they say is inevitable.
hmm can you enter one of these?
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